SEATTLE, Wash.
- Alaska Airlines today launched its second Hawaii market from San Diego with a new daily nonstop flight to Honolulu, on the island of Oahu. The service complements the airline's existing daily nonstop flight between San Diego and Kahului, Maui, which started in October 2010.

"With its beautiful beaches, historic sites and endless sunshine, Honolulu is a great complement to our existing San Diego-Maui nonstop service," said Joe Sprague, Alaska Airlines' vice president of marketing. "Our Southern California customers will enjoy our low fares, award-winning service and being able to earn Mileage Plan miles whether they're booking a flight or a complete vacation package to the beautiful islands of Hawaii."

Summary of new service:

Date City pair Departs Arrives Frequency

Nov. 17 San Diego-Honolulu 9:15 a.m. 1:15 p.m. Daily

Nov. 17 Honolulu-San Diego 3:40 p.m. 11:15 p.m. Daily

All times are based on local time zones

Hawaii flights are operated with Boeing 737-800 aircraft, accommodating 16 passengers in first class and 141 in the main cabin. Inflight service includes Hawaii-themed meals for purchase in the main cabin, complimentary meal service in first class and Alaska Airlines' digEplayer, a personal entertainment system offering a variety of movies, television shows, music and other features.