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turism&travel : Gulfstream International rebrands itself as Silver Airways

Thursday 15 December 2011

- VPAA Co. dba/Gulfstream International Airlines ("Gulfstream") announced today its adoption of a new name and brand: Silver Airways. The name, along with its crisp and distinctive logotype, exemplify the airline's dynamic growth potential, as well as its unwavering commitment to providing highly professional, safe and efficient operations.

VPAA Co. dba/Gulfstream International Airlines was founded in May 2011 when Victory Park Capital, a Chicago-based investment firm, acquired select assets from the former Gulfstream International Airlines, which filed for bankruptcy in November 2010. Silver Airways continues the evolution of the carrier under Victory Park.

"Starting in May, we hit the ground running with a mandate to transform this airline from top to bottom," said Darrell Richardson, CEO of Silver Airways. "Our goal: to create the dream airline -- one that's financially sound, safe and professional, but also fun to fly and a great place to work. Adopting the Silver Airways brand is the latest step."

The new Silver Airways logotype is derived from the spinning propeller blades of a turboprop engine like those found on the Saab 340Bplus and Beechcraft 1900D aircraft that comprise the Silver Airways fleet. The use of metallic silver and dark grey evokes grace and professionalism, while the deep fuchsia speaks to the brand's vibrancy and dynamic growth potential.

The new name and brand will officially become effective December 15
Autor: eTurboNews