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turism&travel : Delta and Madison Square Garden unveil new Sky360 Club

Thursday 20 October 2011

NEW YORK - Delta Air Lines, the official airline of Madison Square Garden, today unveiled the new Delta Sky360 Club, a nearly 10,000 square foot hospitality space located within the newly transformed arena.

The space will offer world-class food and beverages, exclusive behind-the-scenes experiences and other unique amenities for select guests of MSG events, including 800 New York Knicks and New York Rangers season ticket holders. The Delta Sky360 Club complements existing Delta Sky360 hospitality venues at both Citi Field and Yankee Stadium and is a major component of Delta's multi-year signature partnership with The Madison Square Garden Company.

"Delta is committed to being New York's preferred airline and we're investing in the venues, events and organizations that are meaningful to our customers," said Gail Grimmett, senior vice president-New York for Delta Air Lines. "As the official airline of Madison Square Garden, the Knicks, Rangers and Liberty, we are thrilled to be unveiling the new Delta Sky360 Club at MSG, providing guests with a premium hospitality experience that reflects our superior in-flight service."

The Delta Sky360 Club's food and beverage offerings will include a menu featuring select items from world-renowned chef Jean-Georges Vongerichten's restaurants and the MSG Signature Collection menu, as well as specialty items from Delta's world-renowned chef Michelle Bernstein and wine selections from Delta's in-flight master sommelier Andrea Robinson. A glass-enclosed walkway in the Delta Sky360 Club will offer guests a unique, behind-the-scenes view of Knicks and Rangers players as they enter and exit the locker rooms.

The Delta Sky360 Club, in partnership with Razorfish, will also showcase an experience entitled Touch the Future of Travel, an interactive display that pairs user travel preferences with ideal travel destinations. Users can travel virtually to Delta international and domestic destinations by choosing icons that highlight interesting local facts and unique Madison Square Garden moments. Users also can capture a custom QR code on the screen that enables them to download the information for future use. Touch the Future of Travel also features information about Delta products and services, including: full flat-bed seating in BusinessElite®; the BusinessElite transcontinental product; WiFi across Delta's entire domestic mainline and two-class regional jet fleet; Delta's Shuttle service and the redevelopment of JFK's Terminal 4.

"Delta is a world-class partner with incredible vision and drive, and passionate people that we are fortunate to work alongside every day," said Scott O'Neil, president, MSG Sports. "We are thrilled to debut the new Delta Sky360 Club as part of the first phase of Madison Square Garden's top-to-bottom Transformation, as New York's hometown airline brings its elite customer experience and service to The World's Most Famous Arena. The Delta Sky360 Club will offer our corporate who's who of Knicks and Rangers season ticket holders exclusive behind-the-scenes access, an opportunity to do business with each other, and first-class food and beverage offerings, all in a premier space that is unlike anything we have had before at The Garden."

In 2009, Delta and The Madison Square Garden Company announced a long-term, multi-year marketing partnership. As a signature partner of The Madison Square Garden Company, Delta has a highly visible presence across MSG mediums, properties and teams, establishing unparalleled exposure in New York and beyond. In addition to being the official airline of MSG and MSG's professional sports teams and iconic venues, Delta is an official partner of college basketball and the concert series at MSG, and has an integrated presence on MSG Network and across MSG's collection of websites, blogs and social networks. The distinctive element of Delta's agreement is the custom Delta-branded space at all of The Madison Square Garden Company's iconic sports and entertainment venues in the country, including The Garden, Radio City Music Hall, the Theater at MSG and the Beacon Theatre in New York City, as well as The Chicago Theatre and the Wang Theatre in Boston.

Delta's relationship with MSG is a pivotal component of the airline's commitment to be New York's preferred carrier. Delta's New York strategy includes a $1.2 billion project at John F. Kennedy International Airport to create a state-of-the-art facility through a redevelopment of Terminal 4. Delta also recently announced plans to create a domestic hub at LaGuardia airport.

Autor: eTurboNews